Flour conditioner is the bakery ingredient which is added during the baking to have required texture, colour and general appearance of the finished product. Flour conditioner is also termed as dough strengthener, bread improver or bakery improvers. Flour conditioner can be added as a single ingredient or a mixture of ingredients that act as a leavening agent and improves the stability and quality of the baked good. Flour conditioner is used in the bakery product improves the dough handling, crust & crumb colour and texture, gas formation and retention, stability of the finished baked good. Even though, the first commercial flour conditioner was used in 1950’s, it has been used since the early days of bakery industry, for example; the mixture of egg, salt, malted flour and other natural ingredients. In the market flour conditioner is available in liquid, powder and paste form. The manufacturers are introducing organic, all-natural, and non-GMO flour conditioners in the market to get by the current market trend.
Increased Preference for Artisanal Bakery and Confectionery Products Is Propelling the Sales of Flour Conditioner in the Global Market
Global flour conditioner market is driven by the increased consumption of bakery products. Products such as bread and roll, typically go through high velocity machines like dividers, which needs the dough to have sufficient strength. Also, too mush floor time of the dough affects the processing. The awareness among the bread and bakery manufacturers about the benefits of the flour conditioner application, especially improvements of the rheological properties of the dough is likely to drive the sales of the flour conditioners.
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The manufacturers of bakery products nowadays tend to process the bakery products with extended shelf-life to increase the sales of their products. Packaged baked goods and refrigerated or frozen dough with partially or entirely fermented dough have transformed the outlook of the bakery industry. The shift in the consumer preference for convenient products is increasing demand for the frozen or baked off products. Technological advancements and R & D in bakery ingredients sector have led to the availability of the new and improved flour conditioners that can be applied in the formation of frozen goods without compromising quality of the product. Flour conditioners for the extending the shelf-life of the frozen goods is expected to drive the global market for flour conditioner.
Flour Conditioner Market Segmentation
Flour conditioner market can be segmented on the basis of nature, form, products type, and distribution channel.
On the basis of nature, the flour conditioner market can be segmented as:
On the basis of form, the flour conditioner market can be segmented as:
On the basis of product type, the flour conditioner market can be segmented as:
- Reducing Agent
- Oxidizing Agent
On the basis of distribution channel, the flour conditioner market can be segmented as:
- Direct Sales/B2B
- Indirect Sales/B2C
- Online Retail
- Specialty Stores
- Mass Grocery Stores
Flour Conditioner Market: Regional Analysis
Despite having long standing bakery and confectionery industry, the global flour conditioner market is majorly occupied by the European and North American market. The expenditure on the research and development for bakery ingredients has increased massively, owing to the continuous demand for the new, innovative, different and artisanal bakery products. This is majorly driving the demand for the flour conditioner in the region. Recent developments in the bakery industry in the Asian countries, including the emergence of small and medium-sized bakery entrepreneurs and entrance of the global and big bakery brands in the region is creating positive scenario in the bakery industry. East Asia is expected to show the highest CAGR over the forecast period in the global flour conditioner market.
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Flour Conditioner Market: Key Participants
Some of the market participants in the flour conditioner market are:
- AB Mauri
- Veripan AG
- Pak Group
- Bakels Group
- MK Ingredients
- Lallemand Inc.
- Thymes Products Inc.
- Watson Inc.
- Cain Food Industries, Inc
- Agropur Ingredients