Moringa tea is made from the leaves of a plant scientifically called Moringa Oleifera, and commonly called the drumstick tree. Among other tea beverages in the market, including the popular matcha tea, moringa tea is paving its way to high popularity, owing to the health related benefits it provides. Therefore, this segment is growing in the market because of its demand among health conscious consumers and tea lovers. The nutritional value provided by moringa tea, apart from being 100% caffeine-free, is what sets it apart from other tea products in the market.
The moringa tree, from which moringa tea is processed, is majorly grown in South Asia. Presently, its large-scale cultivation can be seen in India, Thailand, Africa, South Asian countries, Israel, and the Pacific Islands. Its ability to tolerate climate fluctuations, and the increasing global demand for moringa-based products are driving the expansion of moringa cultivation in other parts of the world as well. Moringa-based products include morinaga oil, moringa tea, seeds, and other healthy products. Thus, the easy availability of raw material and a wide network of moringa tea exports are driving the growth of the moringa tea market, globally.
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Moringa Tea Gaining Wide Popularity in the Tea Beverage Market
Tea is one of the favorite beverages preferred by consumers all over the world. The nutritional benefits provided by tea become an additional factor that drives tea consumption. Moringa has antimicrobial and antifungal properties. The raw material for moringa tea, that is moringa, is said to contain a combination of a potent antioxidant and a plant hormone, kaempferol and quercetin, which is very rare. This combination of flavonoids is said to relieve inflammation and inhibit cholesterol build up in the body.
However, the United States Food & Drug Administration (FDA) does not monitor moringa, so there might be concerns about the purity and safety of the product. This becomes one constraint for the growth of the moringa tea market, as consumers prefer products that reach the market after proper screening and testing by some government body. Nevertheless, the moringa tea market is expected to substantially increase in the coming years.
Moringa Tea Market: Segmentation:
On the basis of nature –
On the basis of formulation –
On the basis of packing type –
- Gift Packing
On the basis of type –
- Crushed Leaves
- Tea Infusion Bags
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Moringa Tea Market: Participants
Examples of some of the market participants in the global moringa tea market identified are Kuli Kuli, Grener, Rootalive, Rainforest Herbs, Ayuritz Phytonutrients Pvt. Ltd., and others