Sea Salt Market: Introduction:
Salt produced from the evaporation of seawater is called sea salt. The evaporation is accomplished by either open-air solar evaporation or by a quicker vacuum evaporation process. Sea Salts are also known bay salt or solar salt. Sea salts can either be unrefined or refined. High quality sea salts typically contain 60 trace minerals. Sea salt has a wide range of application in food and cosmetic industry. Sea salt and table salt have the same basic nutritional value, despite the fact that sea salt is often promoted as being healthier. Sea salt and table salt contain comparable amounts of sodium by weight.
Sea Salt Market: Segmentation:
Sea Salt market can be segmented into Packaging, Application, End Use and distribution channel.
On the basis of packaging, Sea Salt can be segmented into Bags or Pouches, Drum and Sacks, Shaker or Glass Jars. Due to higher retail sales value for sea salt, the volume sales for bags or pouches are higher comparatively.
On the basis of application, Sea Salt can be segmented into Regenerating Water agent, Deicing Agent, Detoxifying Agent and Anti-oxidant Agent. In the Industrial sector, Sea salt is usually being used in the prevention of ice formation. As a result, the value sales for Deicing Agent is higher compared to other applications.
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On the basis of end use, the Sea Salt can be segmented into Agriculture, Cosmetics, Animal Feed, HORECA and Food Industry. Food industry can be further sub segmented into Marinades, Soups, Sauces and Dressings, Canned Foods, Meat and Fish Products and others (Hams and Breads). Owing to the large application of Sea Salt in the food industry and cosmetic industry, the value sales for food industry has been anticipated to be higher followed by cosmetic industry. In the agricultural sector, Sea Salt is being used as the ensilage.
On the basis of distribution, Sea Salt can be segmented into direct channel and indirect channel. Indirect channel can be further sub segmented into Supermarket/Hypermarket, Convenience store, Specialty Store, E-retailers and others (Club and specialty store). Sea Salt has its main distribution flow coming modern trade and convenience store which are easily accessible for target customers. Due to rising internet penetration in the recent past globally, distribution through E- Retailers is expected to surge the market. On the other hand, Club stores will witness moderate distribution for Sea Salt mainly in North American regions.
Sea Salt Market: Regional Outlook:
The global Sea Salt market has been categorized into seven key regions including North America and Latin America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan, Japan, and the Middle East & Africa. Consumption rate of sea salt is expected to be higher North America and European region. Since these two region are well established food market. The United States is being considered as the largest Food and Beverages market in the world. Asia Pacific region is tagged as the emerging market for Sea Salt which could be attributed to the strong growth rate witnessed in the food industry segment especially in countries like China, India and Thailand. Despite the fact North America is being valued high in the sea salt market, it is European region anticipated to have higher volume sales due to higher consumption rate witnessed by Food and Cosmetic Industries.
Sea Salt Market: Demand Driver:
Sea Salt has a large scale application in food and cosmetics industries. When it comes to food industry, higher volume sales is being accounted for the preparation for different kinds of foods like Canned Foods, Meat/Fish Products, Marinades, Sauces and Soups. Consumers desires for tasty but at the same nutritional value added food having less composition of sodium chloride. Commercially available sea salts on the market today vary widely in the chemical composition of the residue which is not sodium chloride. Due to less composition of sodium chloride and its large scale application in food and cosmetic industries, helps drive the demand for sea salt in the global market.
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Sea Salt Market: Key Players:
Some of the key players in this market are INFOSA, Amato Food Products Ltd, Morton Salt, Inc., Qinghai Salt Lake Industry Co., Ltd., Westlab Limited, Clearspring Ltd, Cerebos Australia and others.